Corporate Social Responsibility (CSR) is a concept that many companies are using more and more as it helps promote customer loyalty and is an initiative that attracts good quality employees.
Many think that CSR is restricted to charity work, but it is far broader than that. It actually encompasses an entire brand philosophy, from the way a company treats its staff and interacts with the community, and ensures it buys only from ethical suppliers, to the way it deals with its waste.
Recycling isn’t just about separating paper, cardboard and plastics. It’s also about the safe and responsible disposal of all your waste, including computers and electronic equipment. If you have old equipment you are replacing, do not throw it away. Consumer organisation Which? recommends an organisation called which will take a wide range of business and household waste such as computers, electronic devices, office equipment, domestic appliances, and music and sports equipment. If you have no other policy in place, it seems like a great place to start.
A sustainable recycling and waste management policy will help promote your business as a trustworthy and ethical brand. As will the corporate promotion of your team’s charitable work. And sometimes the two can be done at the same time…
The #trashtag challenge
In a world that seems to have gone a little crazy, where many governments appear to be apathetic or worse when it comes to climate change, individuals are rolling up their sleeves and doing something about it. The latest global viral phenomenon is the #Trashtag Challenge, where individuals, families or groups of people choose a local area that is covered in litter and clean it up, making sure they share the before and after photos on Twitter, Facebook, Instagram, etc.
(Interestingly, celebrities have yet to jump on this particular bandwagon, even though it’s far more worthwhile than chucking a bucket of ice-cold water over your head!)
Who cares whether people achieving something good from taking part in the #Trashtag Challenge are then boasting about it on social media? They’re doing something worthwhile for their community and the environment, and that’s got to be a positive thing. Depending on how that rubbish is then disposed of, of course…
Perhaps as part of your CSR initiatives, your company could organise its own #Trashtag Challenge, recycling as much as possible so the waste has a chance of not ending up in landfill. If you have compactors and balers to help you do a more efficient job, so much the better!